Swap It, Don't Stop It - An Australian Government Initiative
The Australian Government today launched the ‘Swap It, Don’t Stop It’ campaign – a call to action to all Australians to make healthier lifestyle choices to reduce their risk of heart disease, type 2 diabetes and some cancers.
‘Swap It, Don’t Stop It’ features Eric, an animated blue balloon character, likeable but overweight. On television, in print and on the radio, Eric will urge Australians to make some simple lifestyle changes to become healthier – for instance swap big for small (portion control); swap often for sometimes (occasional treats); swap fried for fresh (nutritional quality); swap sitting for moving (physical activity); and swap watching for playing (physical activity).
For more information - Visit - http://swapit.gov.au/